There are two clichés in Internet Marketing, and both happen to be true. “The money is in the list,” and “Content is king”. If you’re wondering how to make money writing, the answer is to write articles to build your list.

Building a list can be accomplished in several ways. One of the most effective is offering a free report in exchange for the visitor’s name and email address. Since the visitors volunteered their contact information, any email you send them is considered solicited, or requested. It’s less likely you will be accused of sending SPAM.

Single opt-in means that the person has requested once to be on your list. They provide their email once. Double opt-in means that the person has opted in, requested, to receive email from you, once at your site, and again when they respond positively to a message from you to confirm their request. Confirmation is the second time they opt-in.

There is the possibility that the person won’t confirm their request the second time, so you may lose a few subscribers. However that risk is offset by the fact that since the visitor confirmed their request twice it’s less likely any email from you will be considered SPAM.

There are companies who provide double opt-in email distribution services through autoresponders. Aweber is one of those companies and is the company we use and recommend. GetResponse is another.

An autoresponder is software that automatically responds to any email sent to it with a message. The message is written by the person who owns the autoresponder email address or who hires the autoresponder company.

It’s possible to set up a series of emails that will automatically be sent over a prescribed length of time. That’s called an autoresponder series. The series of emails you send subscribers, your list members, should be informative and interesting. Good content is the key to keep your list members from unsubscribing. That’s where quality writing comes into play.

Continue to provide your list members with quality content and they’ll be more responsive to any of your offers. Articles and list building are just one way of how you can earn money writing.

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Tags: articles, build list