We’ve been through the drill before but for those of you who haven’t been, this will be a step by step account of the progress of our new book on business planning for small business owners.

After the contract and receiving the advance — yay!– the next step is completing the author questionnaire. The information is used in several ways. The description in the publisher’s catalog will focus on why bookstores should carry the book. Some of that is based on the questionnaire. The information is also used in the media kit for the book which accompanies review copies and the basis for press releases.

The questionnaire covers:

The author’s qualifications, degrees, certification or awards.
Other books the author has written.
What books compete with the new book
Why the book is different or better than the competition
Personal media contacts
Media clips
Blurb about the book
Author website or blog
Any original research
Interesting facts about the author

Dee

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