Jan 02 2012

Making Money Online: 2 More Critical Factors

Published by under Marketing

Website Hosting with a reliable host means your site is up 24/7.

Your company requires the best web hosting possible. And along with hosting, your first chore, registering your domain, should be at the top of your to do list. Good domains go fast. If you’re confused over which web host you should choose there are sites which provide Web Hosting Reviews.

Article Marketing is used to interest people in visiting your site and to create backlinks. It also establishes you and your business as experts in your field. An article of between 350 to 700 words is written on a subject that is relevant to your business. That article uses keywords that are commonly used to search for the subject. The article is distributed to article directories, newsletters, and authority sites. Your name, company name, and website link are in the bio box of the article and included whenever it’s picked up. You can use ghostwriting article services to write the articles if you don’t have time.

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Dec 31 2011

Have you set goals for your freelance writing?

Published by under freelance writing

What are the goals for your freelance writing business? It’s a fundamental question every writer who wants to make a living freelancing needs to ask themselves. Why are you in business? What do you hope to accomplish and when? Goals can be defined as what you want your writing business to be when it grows up.

Set a reasonable number of goals, one is probably not enough and twenty would be way too many. The goals relate to a time period as well, a year, or perhaps six months, is a good target. One way of setting goals is to describe your freelance business one year from now.

Goals, objectives, and strategies are incorporated in a business plan that is used for internal purposes rather than raising capital. It’s an important exercise for management to go through and then incorporate the results in a working business plan.

Brainstorming is a good way to get started on goals. Make a list of all the achievements you could make in the upcoming year. Just list them. Don’t make any value judgments on whether they’re achievable. Now rate each goal in five different categories: effort, money required, like and dislike, talent required, and payoff.

Effort is simply the amount of energy and time that will be expended to achieve the goal.

Money required is the investment that will be made. For example if you will require a website to showoff writing samples and give background on yourself that means it will be necessary to invest money for hosting and a domain name. Nearly all businesses require some investment of capital, if nothing else for Internet access and phone lines. Use ballpark figures.

Liking or disliking the tasks required to achieve the goal has an impact on whether the goal will be achieved successfully.

Talent means whether you have the abilities required. If you have no artistic talent then graphic design isn’t for you, unless you have such great contacts for clients that it makes sense to outsource the design function.

Payoff is the reasonable amount of money that can be earned. This is a guestimate of what you believe will be the payoff if the other factors – effort, investment, like or dislike, and talent hold true.

This is a simplistic way of rating the goals. It may turn out that the goal with the highest score also requires the most money to accomplish and that just doesn’t fit in with your budget. Or perhaps the lowest rated goals are the goals you have the most talent for and require the least effort. The point is rating the goals gives you a starting point.

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Dec 26 2011

Make Money Writing: Write Articles for clients

Published by under Article writing

Web sites and article directories pay for content in several ways. An upfront payment is made for an agreed to specified amount when the article is accepted. Revenue share means you will be paid as your article earns money through people clicking on the ads placed by the article or site owner. Some sites pay per page views. A page view is when someone looks at your page but they don’t have to take any action like click on an ad. Some sites pay a fee upfront and a share of the revenue. Another alternative is you post an article on the site. When someone buys the article you’re paid. And finally there are sites where the publisher requests articles to be written, the writers post their article and the publisher chooses which one, if any, they’re willing to pay for.

I have written for a number of the companies and sites below. I won’t recommend or not recommend them. It’s a subjective value judgment on my part and may not be at all applicable to you. All the ones I’ve written for have paid as they have said they would when they said they would. If you have questions, post them on writers’ boards and see what other writers have to say about the site.

A number of the sites rate or grade the writers. The logic is to let the writer know how well they’re doing. Some of these same sites also pay the writer based on their rating. The higher the rating the more they will get paid. That’s a bit of conflict as far as I’m concerned. The site wants to keep the writers writing for the current pay level so there isn’t any motivation on their part to grade the writer’s work highly. Personally I don’t look at the rating or grading.

You can’t post articles you’ve ghostwritten for someone else because you don’t own the rights to those articles any more. Most of the websites that pay for articles won’t accept articles you’ve sold as private label rights (PLR) more about PLR later. But you can post articles you’ve used on your own website, blog or that you’ve submitted for distribution to online article directories.

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Dec 10 2011

Online Marketing Skills: What You Need For Success

Published by under Uncategorized

Marketing is comprised of a number of different skills from selecting the market to polishing the copy of a sales letter to writing and distributing press releases. How you market your online business depends on your product and potential customers. Below are several different skills that will boost the success of your online business.

Copywriting is writing ad copy. Sounds simple but it’s a very refined technique. It takes talent and experience to produce copywriting that converts your visitors into buyers.

Press Releases are a newsworthy announcement about your company sent out to the media both online and offline. Most entrepreneurs make the mistake of thinking that publicity generated by press releases is free advertising and the press release should be written as an ad. That doesn’t work. Think of why a reporter would consider the information in your press release as interesting to their readers.

Advertising is paid placement of information that promotes your company. You have control of what is included, or not included in advertising. Banner ads, pay per click, paid article submission on blogs are all methods of advertising. And of course there’s always print, TV, and radio advertising.

Don’t overlook printed promotional materials such as business cards, brochures, flyers, and handouts. Professional looking printing can be achieved even on a budget.

Social Networking is the darling child of the internet. It has grown gang busters over the last few years with no end in site. Social networking can be used to market products if done carefully. Social networking sites, such as myspace, facebook, youtube, have strict rules about blatant promotion. Other sites such as hubpages, and squidoo are a bit more lenient.

Niche Marketing is used to refine your marketing efforts to a micro niche. Pets is a huge market, birds take that market to a narrower level, and grey African parrots to a niche market. Key word selection is critical in niche marketing as well as picking out niches that get lots of searches but don’t have a lot of competition.

Blogging isn’t probably thought of as a marketing method but it certainly can be. Setting up blogs on free blog hosts takes time but no out of pocket cash. Once the blogs are set up they can be used to promote your products, provide customer information, as backlinks and to drive traffic to your website. Blogging can be an effective tool in your marketing box.

Finding Content good content, to use for your website, article marketing efforts, and blogging is critical for success. You can hire writers, use article directories to choose articles on your subject, write the content yourself or use private label rights material.

Affiliate Marketing isn’t just for the big guys like amazon. Setting up an affiliate marketing program means you pay a commission to those people who have signed up for your affiliate program. If you want to know which companies use affiliates check out commissionjunction.

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Nov 11 2011

Making Money Online: 2 Critical Factors

Published by under Uncategorized

How to make money online might seem to be an overwhelming task. Here are four critical factors that affect the success of your online business.

Search Engine Optimization are the methods used to increase the ranking of a site in the search engines so it shows up high. That’s important because people searching for a subject usually will choose one of the sites on the first page to visit, usually one of the first 3 or 4 sites listed. The higher a site rates the more traffic will be generated from the search engines. SEO Consultants use a number of techniques such as meta tags, directory submissions, and backlinks.

Keyword phrases is important in marketing. If that phrase is found in the title tags and the content of a webpage, that particular webpage would most likely show up high in the search results. From Sydney SEO to China to Europe, no matter where you’re located in the world SEO Services are important to the success of your website and business. Learn as much as you can about search engine optimization even if you do decide to hire a firm to provide seo services.

Website Design is important to every business whether they have a physical presence or are strictly an Internet based business. A poorly designed site can lose sales and chase visitors away. A site that uses too many flashy bells and whistles can come off as unprofessional. Web Site Designers use many tools to develop a site that represents your business.

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